Futureproof in Chinese

We are delighted to announce that Futureproof has been translated into Chinese and is now available on JD.com. The RRP is 69. It’s quite a different cover from the original English version would you not agree?

The publisher is Posts & Telecom Press and the translators are Lao Hao and Yang Shuai.

Using Google Translate, it seems the subtitle in Chinese comes out as: “The future will inevitably subvert the scientific and technological power of human commerce.” Quite different from “How to get your business ready for the next disruption.”!

In any event, it’s a paperback edition, 238 pages, with ISBN: 9787115492418. Looking forward to seeing how the burgeoning and bustling Chinese market receives it!

N.B. Our publisher, Pearson, has found a market for four other languages, including Vietnamese, Czech, Indonesian and Norwegian. Watch this space!

Book Review in the HR Director by Perry Timms

Authors: Minter Dial & Caleb Storkey

Review by: Perry Timms (published in HR Director)


Futureproof BBA 2018Disruption is an oft-used term for that fact that we can rent out someone’s spare room online or order a restaurant’s food to take away and someone on a pushbike delivers it to us all using an app on our phone.

Disruptive Business Models and Disruptive Innovation have been with us for a surprising long 23 years.

It’s the term used to headline this book – Future Proof – on how to get your business ready for the next disruption.  Whatever that may be.

A digital branding and strategy consultant with an AI consultant as co-authors, feels like this could be one of those journeys perhaps overly obsessed with Silicon Valley’s ways; and predicting all sorts of technologically induced utopia or dystopia depending on whether you’re a Kurzweil or Lanier fan.

So does this book do what it says?  Mostly, yes it does.

First of all, I found it more practical than I expected.  Simpler language, not jargon-fuelled acronym fests of overly excitable futurology.  It’s written gently.  Philosophical quotes to open each chapter is used by many authors, but in this book they serve as a very relevant intro to what’s to come in the 21st century words of the authors.

Secondly, this felt like every useful article I’ve ever read on LinkedIn about any of this stuff had been curated, edited and set out for me to read on one plane journey to SXSW in Texas.  If you don’t know what SXSW is, then this book might be a great gap filler for you.  If you’ve been to SXSW, it’s my guess that you won’t need this book.

Thirdly, the book is really trying to be your field guide for the next 2 years or so.  Practical advice is included in the form of a suggestion or a prompting question.  My guess is that this has come from the author’s experience in consulting and advising – it feels like a consultant’s book.  But that’s not necessarily a bad thing.  When so many of these concepts in the book are in-development, emerging technologies of the digital and analogue sense (like collaborative economies and platform based, algorithm-led learning apps), such consultants have to get to grips with to help their clients.  This book feels like it’s being helpful to “clients” who happen to be readers.

If you are thinking “So, is this book for me?” and you already read Lanier and/or Kurzweil, I’d say not.

If you’re only just a little aware of Don Tapscott, Robert Ford, Bettina Warburg, Gerd Leonhard and Nathalie Nahai, then this book will bring a lot of things they share and talk about into a digestible sprint.  Through areas like the Cloud, Blockchain, 3D Printing and Cyber Security.  It’s not all digital but there’s a lot of digital in here.

I come across a lot of HR professionals a bit overwhelmed by things they hear about but don’t quite understand, because such things (blockchain and AI) are not influencing their practice – yet.  This book will give some people a head start on catching up.  I’d even suggest this book is aimed at those in corporate roles a little bit distant from the cutting edge of new product development.

So I liked it – well put together.

Did I learn much?  Not really but I still enjoyed how they presented practical advice on things that to some are far far away technologies.

Well done Minter and Caleb.  I hope your readers will urge you for a revised version 3 years hence when Quantum Computing; 4D printing; Neuralinks and Nanobots are the next wave of disruptions to future proof ourselves against.

Perry Timms, Founder and Chief Energy Officer, PTHR

Published by Pearson

Original review is here on HR Director

Futureproof Offered To Conrad Hotel NYC Guests

Conrad Hotel FutureproofWe are excited to announce that, starting in August, Futureproof will be given away to guests at the Conrad Hotel in New York as part of a bedside reading offer. The initiative received some unexpected press coverage:

As cited in one of the articles:

“Bedside Reading®, the only program to place complimentary best-sellers at the bedside of luxury hotels across the U.S., is introducing the Beside Reading program to Conrad New York as the first business-focused hotel to provide both business and leisure travellers with a way to unplug and enrich their minds while travelling.”

Caleb and I are thrilled that Conrad accepted Futureproof. It’s a prestigious hotel in the high season! We’ll have to wait to see how it rubs off!

Futureproof Wins Business Book Award 2018 for Embracing Change

Business Book Award for Futureproof smallerCaleb and I are delighted to announce that our book, Futureproof, has won the Business Book Award 2018 in the category of Embracing Change. While I was away at SXSW, fortunately Caleb was on hand to receive the award. By all accounts, it was a grand evening. The Business Book Awards (BBA) has been organised by the ebullient Lucy McCarraher, who is also the co-founder and Managing Editor of Rethink Press. The MC was Nadine Dereza and my friend, Dan Priestley, gave an apparently very inspirational keynote speech.

Caleb Storkey Futureproof Business Book Award
Caleb Storkey – Winner of Embracing Change Award

In the Embracing Change category, we were up against four other fine finalists:

Caleb and I would like to chance this chance to commend all the competing titles and join in celebrating all the other winners:

  • Start Up Inspiration = It Takes A Tribe (Portfolio, Penguin Random House) by Will Dean
  • Self Development = The Leader’s Guide to Presenting (Pearson) by Tom Bird and Jeremy Cassell
  • Leading the Team = The Change Catalyst (Wiley) by Campbell Macpherson (also the overall winner)
  • Thought Leader = The Startup Way (Portfolio, Penguin Random House) by Eric Ries
  • Selling The Dream = Strategic Tendering For Professional Services (Kogan Page) by Matthew Fuller and Tim Nightingale
  • Judge’s Choice = Client Earth (Scribe UK) by James Thornton and Martin Goodman

Thanks to Lucy for putting on the awards, to our editor Eloise Cook for the hard work and support, as well as the crew at Pearson for the ongoing support. Also, a shoutout to our friends and family for their support!

UPDATED: Pearson announces book award for Futureproof.

Announcement – Business Book Award Finalist

Futureproof BBA 2018We are delighted to announce that Futureproof has been voted a finalist in the inaugural Business Book Award 2018 in the category, Embracing Change.

The awards ceremony event will be held on March 16, 2018 at the The Grange City Hotel London. Caleb Storkey (co-author) will be on hand at the event.

The four other finalists are:


** Don’t forget to get your copy of Futureproof now!